Schoolsfirst Federal Credit Union (24212), a $34.4B credit union headquartered in Santa Ana, CA, led by CEO Cheney, reported 1,526,734 members at the end of 2025 Q3, an increase of 91,139 members (+6.3%) compared to the same quarter last year.
Strong membership growth indicates successful community engagement, competitive products, and effective marketing—key drivers of long-term franchise value.
Per-Member Economics
Schoolsfirst Federal Credit Union's 1,526,734 members maintain an average of $19K in deposits and $14K in loans. Per-member balances growing faster than membership indicates deepening wallet share—a positive sign for member engagement.
Membership Trends
Consistent quarterly member additions demonstrate sustainable acquisition momentum.
Quarterly Membership Trend
| Period | Members | QoQ Change | Assets/Member |
|---|---|---|---|
| 2024 Q2 | 1,404,893 | $22K | |
| 2024 Q3 | 1,435,595 | +2.2% | $22K |
| 2024 Q4 | 1,456,953 | +1.5% | $22K |
| 2025 Q1 | 1,482,158 | +1.7% | $23K |
| 2025 Q2 | 1,494,746 | +0.8% | $23K |
| 2025 Q3 | 1,526,734 | +2.1% | $23K |
Source: NCUA 5300 Call Reports
Field of Membership Penetration
Schoolsfirst Federal Credit Union has a defined field of membership comprising 3,323,998 potential members. With 1,526,734 current members, the credit union achieves a 45.9% penetration rate, suggesting moderate coverage of eligible individuals.
Historical Context: Since the 2008 Crisis
Schoolsfirst Federal Credit Union's membership has grown 285% since Q3 2008, when the financial crisis peaked. At that time, the credit union served 396,504 members.
This sustained membership expansion reflects successful community engagement and competitive positioning over nearly two decades.
Peer Comparison
Among 8 credit unions in its $17.2B–$51.6B asset peer group, Schoolsfirst Federal Credit Union ranks in the 75th percentile for membership growth.
Outlook
With positive membership momentum, Schoolsfirst Federal Credit Union is positioned to leverage its growing base for cross-selling opportunities and deposit gathering. Key factors to watch include member retention rates, new member activation, and competitive dynamics in CA.
Schoolsfirst Federal Credit Union's Q4 2025 results, expected in early 2026, will provide further insight into whether membership growth can accelerate.
Track This Credit Union
Monitor Schoolsfirst Federal Credit Union's quarterly membership trends, per-member economics, and engagement metrics with Finleet Terminal.
Data Sources: NCUA 5300 Call Reports (2025_Q3), NCUA Historical Data (2007-present), Finleet Proprietary Analysis
Methodology: Year-over-year growth calculated comparing 2025_Q3 to same quarter prior year. Peer groups defined as credit unions within 50% asset range. Per-member metrics calculated by dividing totals by member count.