Greenstate Credit Union (60269), a $10.8B credit union headquartered in North Liberty, IA, led by CEO Israni, reported 398,403 members at the end of 2025 Q3, a decrease of 57,489 members (-12.6%) compared to the same quarter last year.
Membership decline may reflect competitive pressure, field of membership constraints, or strategic focus on member quality over quantity.
Per-Member Economics
Greenstate Credit Union's 398,403 members maintain an average of $21K in deposits and $24K in loans. Per-member balances growing faster than membership indicates deepening wallet share—a positive sign for member engagement.
Membership Trends
Recent membership trends warrant strategic review of acquisition channels and member value proposition.
Quarterly Membership Trend
| Period | Members | QoQ Change | Assets/Member |
|---|---|---|---|
| 2024 Q2 | 450,119 | $24K | |
| 2024 Q3 | 455,892 | +1.3% | $23K |
| 2024 Q4 | 451,126 | -1.0% | $24K |
| 2025 Q1 | 455,463 | +1.0% | $24K |
| 2025 Q2 | 391,969 | -13.9% | $27K |
| 2025 Q3 | 398,403 | +1.6% | $27K |
Source: NCUA 5300 Call Reports
Field of Membership Penetration
Greenstate Credit Union has a defined field of membership comprising 7,170,000 potential members. With 398,403 current members, the credit union achieves a 5.6% penetration rate, representing significant untapped growth potential.
Historical Context: Since the 2008 Crisis
Greenstate Credit Union's membership has grown 587% since Q3 2008, when the financial crisis peaked. At that time, the credit union served 57,956 members.
This sustained membership expansion reflects successful community engagement and competitive positioning over nearly two decades.
Peer Comparison
Among 60 credit unions in its $5.4B–$16.3B asset peer group, Greenstate Credit Union ranks in the 1st percentile for membership growth. This suggests room for improvement in member acquisition and retention strategies.
Outlook
Greenstate Credit Union's membership trajectory will depend on its ability to differentiate through service quality, digital capabilities, and community engagement in an increasingly competitive landscape.
Greenstate Credit Union's Q4 2025 results, expected in early 2026, will provide further insight into whether the credit union can stabilize and reverse membership trends.
Track This Credit Union
Monitor Greenstate Credit Union's quarterly membership trends, per-member economics, and engagement metrics with Finleet Terminal.
Data Sources: NCUA 5300 Call Reports (2025_Q3), NCUA Historical Data (2007-present), Finleet Proprietary Analysis
Methodology: Year-over-year growth calculated comparing 2025_Q3 to same quarter prior year. Peer groups defined as credit unions within 50% asset range. Per-member metrics calculated by dividing totals by member count.