San Diego County Credit Union (61004), a $9.3B credit union headquartered in San Diego, CA, led by CEO Campbell, reported $7.5B in member deposits at the end of 2025 Q3, a decrease of $180.8M (-2.4%) compared to the same quarter last year.
The credit union's 67.4% loan-to-share ratio represents a balanced approach between deploying deposits into loans and maintaining adequate liquidity.
At a high level: liquidity management becomes more critical in this environment.
Deposit Composition
San Diego County Credit Union's deposit portfolio is led by Money Market, comprising 28.0% of total deposits—higher-yield accounts with selective transactions.
Deposit Portfolio Breakdown
| Deposit Type | Balance | % of Total | YoY Growth |
|---|---|---|---|
| Money Market | $2.1B | 28.0% | -6.2% |
| Share Drafts | $1.9B | 25.7% | -0.6% |
| Share Certificates | $1.9B | 24.8% | +0.9% |
| Regular Shares | $1.3B | 17.0% | -1.9% |
| IRA/KEOGH | $333.0M | 4.5% | -6.8% |
Source: NCUA 5300 Call Reports (2025_Q3)
Quarterly Deposit Trends
Deposit contraction may reflect rate-sensitive members moving funds to higher-yielding alternatives, or broader economic pressures affecting member savings capacity.
Quarterly Trend
| Period | Total Deposits | QoQ Change | Avg/Member |
|---|---|---|---|
| 2024 Q2 | $7.7B | $18K | |
| 2024 Q3 | $7.7B | -0.4% | $18K |
| 2024 Q4 | $7.6B | -1.3% | $18K |
| 2025 Q1 | $7.7B | +1.3% | $18K |
| 2025 Q2 | $7.6B | -0.9% | $18K |
| 2025 Q3 | $7.5B | -1.4% | $18K |
Source: NCUA 5300 Call Reports
Member Deposit Metrics
San Diego County Credit Union serves 413,370 members, a decrease of 3.7% year-over-year. The average member deposit of $18K has grown 1.4% compared to last year.
Deposit retention remains a key focus in the current rate environment.
Historical Context: Since the 2008 Crisis
San Diego County Credit Union's deposit base has grown 99% since Q3 2008, when the financial crisis was at its peak. At that time, the credit union held $3.7B in member deposits serving 199,027 members.
Membership has expanded 108% over this period, demonstrating strong community trust and successful member acquisition.
Peer Comparison
Among 79 credit unions in its $4.6B–$13.9B asset peer group, San Diego County Credit Union ranks in the 0th percentile for deposit growth. This suggests room for improvement in member deposit attraction and retention.
Outlook
San Diego County Credit Union's deposit trajectory will depend on rate competitiveness, member retention efforts, and the broader economic environment affecting member savings behavior.
San Diego County Credit Union's Q4 2025 results, expected in early 2026, will provide further insight into whether the credit union can stabilize its deposit base.
Track This Credit Union
Monitor San Diego County Credit Union's quarterly deposit performance, member metrics, and share composition with Finleet Terminal.
Data Sources: NCUA 5300 Call Reports (2025_Q3), NCUA Historical Data (2007-present), Finleet Proprietary Analysis
Methodology: Year-over-year growth calculated comparing 2025_Q3 to same quarter prior year. Peer groups defined as credit unions within 50% asset range. Average deposit calculated as total shares and deposits divided by total members.