Midflorida Credit Union (68600), a $8.8B credit union headquartered in Lakeland, FL, led by CEO Moseley, reported $7.5B in member deposits at the end of 2025 Q3, an increase of $629.7M (+9.2%) compared to the same quarter last year.
The credit union's 92.3% loan-to-share ratio indicates strong loan demand relative to deposits, which may require attention to deposit pricing and liquidity management.
At a high level: balance sheet is loan-heavy, constraining future optionality.
Deposit Composition
Midflorida Credit Union's deposit portfolio is led by Other Shares, comprising 26.0% of total deposits—miscellaneous share categories.
Deposit Portfolio Breakdown
| Deposit Type | Balance | % of Total | YoY Growth |
|---|---|---|---|
| Other Shares | $1.9B | 26.0% | +18.9% |
| Share Drafts | $1.9B | 25.9% | +6.1% |
| Share Certificates | $1.7B | 22.5% | +7.9% |
| Regular Shares | $1.3B | 17.0% | -4.2% |
| Money Market | $289.7M | 3.9% | +32.6% |
| IRA/KEOGH | $183.6M | 2.5% | +3.9% |
| Non-Member Deposits | $169.1M | 2.3% | +59.6% |
Source: NCUA 5300 Call Reports (2025_Q3)
Quarterly Deposit Trends
Robust deposit growth of this magnitude typically reflects competitive dividend rates, successful marketing campaigns, or strong community relationships driving member acquisition.
Quarterly Trend
| Period | Total Deposits | QoQ Change | Avg/Member |
|---|---|---|---|
| 2024 Q2 | $6.8B | $15K | |
| 2024 Q3 | $6.9B | +0.5% | $15K |
| 2024 Q4 | $6.9B | +1.3% | $15K |
| 2025 Q1 | $7.4B | +6.0% | $15K |
| 2025 Q2 | $7.4B | +0.6% | $15K |
| 2025 Q3 | $7.5B | +1.1% | $15K |
Source: NCUA 5300 Call Reports
Member Deposit Metrics
Midflorida Credit Union serves 487,218 members, an increase of 3.2% year-over-year. The average member deposit of $15K has grown 5.8% compared to last year.
Strong deposit growth combined with member growth indicates successful market expansion and competitive deposit products.
Peer Comparison
Among 92 credit unions in its $4.4B–$13.2B asset peer group, Midflorida Credit Union ranks in the 79th percentile for deposit growth. This positions the credit union as a deposit-gathering leader among similarly-sized institutions.
Outlook
With strong deposit momentum, Midflorida Credit Union appears well-positioned to fund loan growth and maintain competitive member services. Key factors to watch include deposit rate trends, member acquisition costs, and competitive dynamics in the FL market.
Midflorida Credit Union's Q4 2025 results, expected in early 2026, will provide further insight into whether this deposit growth trajectory can be sustained.
Track This Credit Union
Monitor Midflorida Credit Union's quarterly deposit performance, member metrics, and share composition with Finleet Terminal.
Data Sources: NCUA 5300 Call Reports (2025_Q3), NCUA Historical Data (2007-present), Finleet Proprietary Analysis
Methodology: Year-over-year growth calculated comparing 2025_Q3 to same quarter prior year. Peer groups defined as credit unions within 50% asset range. Average deposit calculated as total shares and deposits divided by total members.