Lucas Group Financial Planners rebranded to True Wave Wealth Planners and simultaneously migrated three advisors to the new entity, Hornor Townsend & Kent lost two more advisors to separate firms, Creative Planning continued its steady Cetera recruiting pipeline, and 11 RIA disclosures were recorded across 44 total events.

Lucas Group Becomes True Wave Wealth Planners

Lucas Group Financial Planners, Inc. changed its name to True Wave Wealth Planners and simultaneously recorded three advisor moves — Matthew Page (CRD 3166601), Todd Hadley (CRD 4107233), and Paola Quintero Salazar (CRD 7465154) — from the old entity to the new brand. The coordinated rebrand-and-migration is a clean execution of a firm identity change, with the advisor registrations updated to reflect the new entity name on the same day.

The "Lucas Group to True Wave" transformation represents a complete brand departure rather than a minor naming refinement, suggesting new ownership, a strategic repositioning, or a desire to distance the firm from its previous identity.

HTK Continues to Bleed Advisors

Hornor, Townsend & Kent, LLC lost two more advisors: Robin Woodell (CRD 5400528) departed for MIAI, Inc., and Bryan Woodell (CRD 2974597) left for Blueprint Financial Advisors. The two Woodell departures — likely a family team — follow the two HTK advisors who left for L&S Private Wealth on January 21, bringing HTK's January losses to four advisors in four days across three different receiving firms.

The sustained outflow from HTK — one of the nation's oldest independent broker-dealers affiliated with Penn Mutual — suggests the firm may be experiencing competitive pressure in advisor retention as the independent channel's recruiting wars intensify.

Creative Planning Maintains Cetera Pipeline

Creative Planning recruited John Majors (CRD 4375193) from Cetera Investment Advisers — the third Cetera advisor to move to Creative Planning this month, following Nicholas Lamb on January 15 and Brock Becker on January 22. The steady drip of Cetera-to-Creative-Planning moves suggests an organized recruiting effort targeting the Cetera advisor network.

Additional Advisor Moves

PNC Wealth Management recruited Joshua Potter (CRD 6159020) from Ameriprise Financial Services — a notable move from the independent channel to a bank wealth management platform. Christopher Kelly (CRD 3176158) left MML Investors Services for Cornerstone Planning Group. Wells Fargo recruited Majdi Khatib (CRD 7817099) from Edward Jones. Merit Financial Advisors gained Christina Perna (CRD 4954196) from Commonwealth Financial Network. Warren Financial moved Caleb Warren internally as part of an entity restructuring from unregistered to LLC.

11 New Firms, Five Closures, 11 Disclosures

Eleven new advisory firms registered — nine immediately and two entering the 120-day process — while five firms closed, producing a net gain of six. Eleven RIA disclosures were recorded, maintaining the elevated disclosure activity that has characterized late January. StellarPeak Asset Management rebranded to Phosphorus Wealth Advisors. Four vendor additions were recorded across broker-dealers. The day's 44 events were entirely advisory channel and BD vendor activity, with no banking, enforcement, or regulatory actions recorded.

All data sourced from FINRA BrokerCheck, SEC EDGAR, and the Finleet Terminal as of January 24, 2026. Entity profiles are available at terminal.finleet.com.